AI Referral Traffic

AI referral traffic consists of website visits that originate from AI-powered platforms such as ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. As of Q1 2026, AI referral traffic accounts for approximately 1.08% of all web traffic across 10 major industries, with IT and technology leading at 2.8%. Visitors from AI search convert at approximately twice the rate of traditional organic visitors.