Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of optimizing digital content and web presence so that AI-powered search platforms — including ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini — retrieve, cite, and recommend a brand when answering user questions. Unlike traditional SEO which targets rankings in search engine results pages, GEO targets visibility inside AI-generated answers where users receive synthesized responses without clicking through to websites.